Nike The Shane
Role: Project Manager
Creative: Space Between
Build: Boom Studios
Event Management: Solutions Entertainment
What: Nike shoe launch come skate park - to celebrate Australian skater Shane O'Neill and promote the debut release of ‘The Shane’ skate shoe. A replica skate ramp of a Los Angeles skate spot was built and installed at the event, with Australia’s best skaters competing on it at the event. Boom built a skate park, installed a massive projection screen on the second floor of the neighbouring building and fully branded the event using print. Project Management of build, print and installation.
