New Balance x Up There Store: Backyard Legends
Role: Producer
Build & print: CNC - Sean & Horn; Fabrication and mechanical - Laundromat; Print - Avenue Media
What: Drawing inspiration from the 'Backyard Legends' promotional ad, we (Studio Common) developed the theme and created a physical iteration of a backyard cricket game with a side of BBQ. A mechanical Hills Hoist, ceramic snags on a smoky BBQ and a Museum Of Backyard Legends including the bat that Tony hit his ton. A physical representation of memory and nostalgia, linking this new shoe to an old past. Full design, development and production of concept.
